Where industry wizards, creatives, and other experts share their best advice and research on modern marketing, design and more.
The Caregiver is one of 12 ubiquitous brand personalities that make up many of the brands that we know and love today. Here’s what it’s all about.
Posted August 14, 2020September 30, 2020 | Design | by Vincent Lee
Posted 01/15/21 by Editorial Team
Posted 11/13/20 by Editorial Team
Posted 10/22/20 by Emily Rumball
Have a million dollar idea but wondering why people aren’t flocking to your stores? The problem may just lie with your branding services.
Posted 08/11/20 by Vincent Lee
Content authority doesn’t just improve your SEO and SERP rankings, it also builds your brand. Learn more about this underrated feature in our walkthrough.
Posted 08/7/20 by Editorial Team
Digital PR might look the same as traditional PR, but the tactics, strategy and mediums are entirely different. Here’s what you need to know.
Posted 08/6/20 by Editorial Team
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This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Lover Archetype Sensual, desirable and sought after, you’re the prima donna of your industry; Lady Godiva of your market and Helen of Troy to your audience. You […]
Posted July 30, 2020August 14, 2020 | Design | by Vincent Lee
Do you know how to calculate customer lifetime value? As a business owner, it is important to understand the experience of your customers and how these relationships can impact your bottom line. The relationship between a customer and an organization, business or product can highlight important indicators of the success of a business’s customer management […]
Posted 07/28/20 by Terry Say
A lead capture page can be one of your best weapons when it comes to gathering new leads. Here’s how to best take advantage of this strategic tool.
Posted 07/24/20 by Terry Say
Brand personality traits can be summarized into 12 overarching archetypes. Here are 12 brand personality examples to inspire your brand spur action.
Posted 07/21/20 by Vincent Lee