Where industry wizards, creatives, and other experts share their best advice and research on modern marketing, design and more.
Content authority doesn’t just improve your SEO and SERP rankings, it also builds your brand. Learn more about this underrated feature in our walkthrough.
Posted August 7, 2020September 22, 2020 | Marketing | by Editorial Team
Posted 11/13/20 by Editorial Team
Posted 10/22/20 by Emily Rumball
Posted 10/15/20 by Emily Rumball
Digital PR might look the same as traditional PR, but the tactics, strategy and mediums are entirely different. Here’s what you need to know.
Posted 08/6/20 by Editorial Team
This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Lover Archetype Sensual, desirable and sought after, you’re the prima donna of your industry; Lady Godiva of your market and Helen of Troy to your audience. You […]
Posted 07/30/20 by Vincent Lee
Do you know how to calculate customer lifetime value? As a business owner, it is important to understand the experience of your customers and how these relationships can impact your bottom line. The relationship between a customer and an organization, business or product can highlight important indicators of the success of a business’s customer management […]
Posted 07/28/20 by Terry Say
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A lead capture page can be one of your best weapons when it comes to gathering new leads. Here’s how to best take advantage of this strategic tool.
Posted July 24, 2020July 24, 2020 | Marketing | by Terry Say
Brand personality traits can be summarized into 12 overarching archetypes. Here are 12 brand personality examples to inspire your brand spur action.
Posted 07/21/20 by Vincent Lee
Wonder how top brands stand out from the rest? The secret lies in having an impactful brand personality. Here’s what they are and how you can make your own.
Posted 07/16/20 by Vincent Lee
Customer loyalty programs help businesses achieve the ultimate goal of procuring and maintaining a large group of loyal and returning customers who endorse their products and brand. Customer loyalty programs are therefore commonly used as a way to entice consumers to become returning customers and brand advocates. In fact, it’s much easier and more cost […]
Posted 07/14/20 by Thea Christie