Where industry wizards, creatives, and other experts share their best advice and research on modern marketing, design and more.
With the fast-paced modern business world, hosting a lunch and learn program is one of the most efficient and effective methods of promoting team learning and professional development that accommodates everyone’s busy calendars. For many teams, lunch breaks are characterized by a frantic rush to the microwave only to continue to respond to emails or […]
Posted October 15, 2020 | Culture | by Emily Rumball
Posted 01/15/21 by Editorial Team
Posted 11/13/20 by Editorial Team
Posted 10/22/20 by Emily Rumball
Freemium offerings allow a business to acquire new customers while motivating current and new users to pay for premium services for improved user experience.
Posted 10/2/20 by Emily Rumball
Employee turnover offers insight into the inner workings of a business, both good and bad.
Posted 10/1/20 by Emily Rumball
Agile content is how digital marketing teams are adapting to increasing demand and decreasing lead time for deadlines. Traditionally, the term Agile as it relates to business operations was reserved for software teams to help describe an effective management strategy for planning, organizing and executing software integration. However, in recent years, the strategy of Agile […]
Posted 09/30/20 by Vincent Lee
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This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Ruler Archetype Don’t be misled, “The Ruler” doesn’t rule over its audience; it rules over its industry. As industry leaders, “The Ruler” doesn’t just have high standards, […]
Posted September 18, 2020October 23, 2020 | Design | by Vincent Lee
This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Hero Archetype Leading the charge to triumph over adversary, “The Hero” affects change and inspires growth, even if that involves sacrifice. “The Hero” knows right from wrong […]
Posted 09/17/20 by Vincent Lee
Omnichannel marketing hasn’t fallen out of vogue. If anything, it’s more prevalent than ever. Learn how to target customers on all channels with this guide.
Posted 09/11/20 by Editorial Team
The Explorer is one of 12 ubiquitous brand personalities that make up many of the brands that we know and love today. Here’s what it’s all about.
Posted 09/4/20 by Vincent Lee