Where industry wizards, creatives, and other experts share their best advice and research on modern marketing, design and more.
The power of publicity is no joke. Learn how to take better control of it with earned media.
Posted August 15, 2019December 29, 2019 | Marketing | by Terry Say
Posted 01/15/21 by Editorial Team
Posted 11/13/20 by Editorial Team
Posted 10/22/20 by Emily Rumball
https://youtu.be/VIUZtjJpwJs Having literary know-how matters in business. Whether you fancy yourself as the next Stephen King or not, you’re going to have to develop grammar skills to tell a compelling story. Why do you think presidents employ speechwriters and press officials to help sway the masses? To achieve this end, of course, you’re going to […]
Posted 07/8/19 by Thea Christie
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Have you ever come out of a meeting with an international client that resulted in a lost opportunity because of something you said? When it comes to transacting business globally, having command of […]
Posted 06/28/19 by Thea Christie
Advertising is an industry that’s always changing, and with it comes along the many different outlets for promotion. Here we dish out all the different paid media channels so you can get started.
Posted 06/25/19 by Terry Say
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Why create content that becomes outdated and irrelevant in a heartbeat? With evergreen content, you’ll have content that’s not only timeless but optimized as well.
Posted May 7, 2019March 10, 2020 | Marketing | by Terry Say
Have you, like so many of us, hit a brick wall in trying to create content that converts? We get it. Sometimes it seems like you’ve tried every strategy in the marketing playbook, yet at best, results are mediocre, while at worst, you’re efforts have been a complete waste of marketing spend. If this is […]
Posted 04/18/19 by Editorial Team
If you’re on a one-way mission to grow your brand in the digital age, you better use the right slang. Why? Because without it, how will search engines, the digital gatekeepers of information, deliver your website to searchers who are looking for products and services at that critical time of need? For the right slang, […]
Posted 04/10/19 by Terry Say
We get it. Writing goals down seems like a lot of effort; why write when you can think, internalize… and then execute? Sure, writing goals can be a lot more time consuming, not to mention requiring a level of savviness with the pen. But what if we told you that doing so can help you […]
Posted 04/5/19 by Editorial Team