• Marketing

Contest marketing – one of the best ways to “win” over new users and brand advocates. In the rise of social media, the use of contests, sweepstakes and giveaways have evolved and become redesigned to suit our new online culture.

Building links is an important part of search engine optimization (SEO). In fact, without backlinks that point to your site, it isn’t likely that it will rank very high at all. This makes the matter of link building all the more important for success online! In this article, we’ll discuss: Why is Building Links Important […]

A strong PR strategy can be difficult to develop, especially if you’re new to public relations, but it’s vital to the success of your business – in the same way that a marketing plan is. There are many things to take into consideration when planning a public relations strategy, including how and where to present […]

From contextual marketing to content marketing, there’s many opportunities available to promote your brand and/or business to the world, but perhaps none are more conspicuous or impactful than viral marketing.

Content creators have been working to understand the ever-evolving YouTube algorithm. Here’s what you need to know to optimize your YouTube engagement.

You’ve heard of digital marketing terms like SEO, content marketing and Conversion Rate Optimization, but what about contextual marketing? To effectively promote your business and product, you need to deploy a full suite of marketing tools and techniques available to you not just digitally but offline, too.

Search engines are now a staple in people’s everyday lives – with most internet users making 3 to 4 searches every day! While Google is an automatic go-to for many people when they think of search engines, there are many more search engines that exist that can also provide amazing results when you’re looking something […]

SEO (search engine optimization) or PPC (pay per click) – that is the question. Are you wondering whether SEO or PPC will be better and more beneficial for you and your business? Both have their pros and cons but SEO stands out as a clear winner.

Have you ever wondered what it is people are actually searching for online? Each year Google releases stats to show what has been on the minds of people around the globe through top google searches. From celebrities and athletes to natural disasters and world events, certain topics make their way into people’s lives and end […]