There are many reasons to build a list of keywords for your digital content. One of the primary reasons includes the fact that building a keyword seed list will ensure that you are able to find niches and keywords that are not commonly used by others.
Unfortunately, if you just go ahead and implement the most commonly used keywords in your industry you will find that there is a ton of competition, making it harder to rank for these keywords. By discovering and using niche keywords you can actually rank higher in the SERPs and gain more traffic, and that’s where the beauty of a quality keyword list comes into effect.
In addition to helping you discover niche keywords, developing a keyword list has the following advantages:
- Helps to guide you in creating an editorial calendar and with the direction of your content
- Establishes a timeline for content creation e.g. how much time you’ll need to spend on one topic
- Helps you discover new, related keyword groups that you may not have thought of and, in turn, new ideas for content
Now that you know why it’s important to create a list of keywords you’re probably wondering the biggest question of all – how?