Knowing how to write a privacy policy that’s clear is important for a number of reasons. Having one is vital for complying with many laws and regulations, particularly the General Data Protection Regulation (GDPR) in the EU, and the California Online Privacy Protection Act (CalOPPA) in the US.
It also helps to build trust with your customers and allows them to feel comfortable using your product or service.
With numerous large companies and businesses facing privacy scandals, such as Facebook throughout 2017 and 2018, and Google in 2019, having a transparent privacy policy is vital. Consumer trust is relatively low at the moment, and consumers want to know that their data is being used and handled appropriately.
Setting out an easy-to-read privacy policy can go a long way towards showing customers that you’re doing more than simply meeting legal requirements. Before diving deep into the critical first steps of how to write a privacy policy, make sure you avoid writing your policy in legalese; hard to understand legal jargon.
Instead, make sure each section is simple enough to be read and understood by anyone. Use short sentences and remove complicated wording.