There’s a difference between general site traffic and quality site traffic. Quality traffic ensures that site visitors will interact with your content, have a higher probability of converting into customers and will compound into a snow-ball effect which will drive even more traffic to your content.
Quality traffic refers to viewers who are coming to your site that are interested in what you have to offer. Low quality traffic, on the other hand, consists of empty clicks or people coming to your website that have no real interest in your product or service.
Due to the fact that quality traffic is made up of interested consumers, this type of traffic will lead to higher conversion rates, meaning more people will be likely to purchase what you are offering. Quality traffic also results in lower bounce rates, higher average viewing times on your site and an overall positive effect on your website metrics and SEO strategy.
Generating quality traffic doesn’t mean focusing on just one solid source of traffic. It’s important to diversify your traffic sources. This is important in order to establish a steady, reliable and sustainable flow of visitors to your website.
For example, if all of your traffic was coming from Google+, the shutdown of this social platform would mean that you have now lost all of the traffic you worked so hard to acquire.
Additionally, if you focus all of your efforts on getting organic traffic from search returns and for some reason Google bans you, your site will suddenly have no source of traffic, resulting in a detrimental hit to your business and sales.