The success of all 3 videos rely on emotional appeal, so the biggest challenge was to accurately capture the personal hardships of each business, from retailers to restaurants.
Video Scriptor and Content Marketing Manager, Thea Christie, decided to address the unique obstacles of these businesses against our eCommerce solutions to foster engagement.
“In a 1 minute window, it’s about conveying the right message with compelling visuals to captivate our audience,” Christie says.
“Having worked with a multitude of related industries, we understand the pain points merchants are facing during this crisis. We want to show this and say ‘hey, it’s mission critical to get online now and we’re giving you the tools to do exactly that.'”
The unique challenges presented with this particular campaign launch gave our team a chance to exercise creative yet strategic solutions. Overall, the launch and subsequent marketing have been a success. Not to mention a sigh of relief for many of our partners in retail.