However, the traditional model does come with limitations.
First of all, their rigid structure permits flexibility and customization, but only within their own strict parameters. Secondly, changes to the front-end have to be reconciled with the back-end, making it difficult to pivot at a moment’s notice. Thirdly, creating new services and integrations requires a complete overhaul of the system instead of modular adjustments.
In contrast with this traditional approach, headless commerce decouples the front-end from the back-end through APIs and Internet of Things (IoT) technologies. This separation allows businesses to adapt and customize their digital experiences as freely as they wish across all of their marketing and sales channels.
Headless commerce offers magnitudes more flexibility, agility and customizability than traditional eCommerce platforms. In an increasingly digital-first world, being able to adapt and pivot at a moment’s notice to meet customers’ demands isn’t just important; it’s essential.