Ah, FAQ pages. A relic of the early internet. Most people can’t remember when FAQ pages started becoming ubiquitous or what the acronym stands for.
A FAQ, or a ‘Frequently Asked Questions’ page, is an essential element in the design and functionality of any business website – both small and large.
But, creating a good FAQ page is no easy task. Affecting a variety of metrics such as SEO, CRO and customer satisfaction, there can be a lot of things to consider.
Being a text-heavy page, how do you create a comprehensive enough document for customers that’s also engaging?
Additionally, how do you let it speak to larger business elements such as your brand’s image and tone? There is definitely a method to the madness that is FAQ page design.
To maximize clarity, engagement and information for your customers, there are a number of design practices you can follow.
Getting started can be difficult, especially considering the myriad of things to consider. Luckily, we’ve aggregated a collection of FAQ design best practices along with some great examples to help you get the ball rolling.
Here’s what we’ll cover: