How do you keep customers and subscribers on board, nourish partnerships and simultaneously promote your brand?
There’s really no better or more efficient way to hit all these targets than by using a company email newsletter. Whether you’re an e-commerce platform, a blog, a non-profit, or a business that provides a product or service, a company email newsletter can give your brand a boost and help cultivate important connections and loyalties.
In spite of all these positives, bear in mind that consumers are often bombarded with personal contacts, spam and a host of companies hoping to reach out and persuade them.
How, then, do you create an email newsletter design that’ll stand out above the rest? We’ve created our own guide on top of collecting 5 of the best company email newsletter examples to give your mind a creative boost to launch your very own campaign! Launching your own campaign won’t be an easy process, but it’ll definitely be worthwhile.
Without further ado, let’s get into 5 of the best email newsletter design examples.
Email Newsletter Design Examples
1. REI – Recreation Equipment, Inc.
As a recreational sports outfitter, REI fuses together tried and true products with eye-catching content. Their call-to-action links correspond with their minimal images in a clean and sleek layout. There isn’t too much going on that the senses are overwhelmed and yet, still, REI get their message across and promote their products in a tasteful and digestible way.
Another point worth noting that separates this email newsletter design example from others produced by similar companies in similar sectors is that this is catered entirely to one niche:runners.
Even though some might not be so bold as to take this risk and target only one demographic, fearing that their other customers might feel isolated, REI seem to understand that certain audiences can attract even more customers from that niche, especially an activity as accessible to most as running.
Since Litmus is an email marketing testing company, it shouldn’t be too shocking that crafting a strong company email newsletter seems to come as almost second nature to them.
First and foremost, their design is minimal and easy on the eye; the newsletter is peppered with streamlined graphics, block colours, and palatable illustrations. Despite this focus on image, their layout is just as functional as it is beautiful. The block colours help split up and define the different sections of the newsletter, making their content easy to read and navigate through.
Out of all the email newsletter design examples, Litmus is perhaps one of the most colourful and pleasing to look at.
Just as with REI, Litmus use call-to-action buttons throughout their email to make it simple for users to go to their website and find out more about the given topic.
Community.is is designed for anyone who “puts people at the center of their work.” This concept in and of itself is unique, attracting a plethora of readers from different backgrounds. As can be seen in the image, the website knows that their varied subscribers cannot be confined or pinned down into one specific way of email marketing. Their audience spans so wide that there’s no secret formula that’ll predict what works best.
Community.is have adopted a three-tier format – Short, Mid, and Long – to appeal to each individual. Someone with a little more time on their hands or, perhaps, someone conducting research on the given subject of the newsletter might opt for a more in-depth read. On the other hand, someone with a lot on their plate who receives the newsletter at 9AM on a Monday, such as a company executive, might gravitate towards the shorter read.
As a marketing and SEO aid, Moz sets itself apart from other newsletters by formatting itself as a listicle. Rather than splitting its content into distinctive sections through stylistic differentiations or factors such as genre and target audience, this newsletter compiles content in list form.These snack-sized articles make it simple for someone on the go to breeze through, as well as appearing clean and minimal on an aesthetic level.
Additionally, Moz doesn’t limit itself to content written by its own team. Instead, the company handpicks specific articles from around the globe that they believe will appeal to their audience. This is a great technique because, far from being lazy, it shows that the team cares about their customers and the general content they’ll find interesting and purposeful.
Perhaps the most renowned brand on this list, PlayStation also know how to produce a fantastic company email newsletter. Each newsletter comprises of what one might expect from a business of their calibre – articles that cover new downloadable content, new releases, and other special features.
What sets it apart, however, is that they include statistics personalised to the reader and their experience using PlayStation’s consoles. These metrics – including trophies earned and hours played – encourage the reader to continue raising their own bar higher and higher and, therefore, using the PlayStation consoles more and more to increase their numbers.
From this list of email newsletter design examples, PlayStation is able to offer one of the highest levels of user engagement. Providing personalized content catered specifically to customers through their user metrics is something that all great email newsletters do.
As with any piece of content in any publication, the bulk of the difficult work boils down to knowing your target audience and figuring out what they best respond to.
With these email newsletter design examples, it’s evident to see that many of these organizations have structured their newsletters around specific target niches and audiences. Longform articles versus snack-sized blog posts and informative content versus entertaining posts are things that any firm will have to figure out when deciding their content strategy.
One of the best ways to do this in digital marketing is through A/B testing – splitting your target audience into a number of variations during your marketing campaign, sending out multiple variations of content and then seeing which one performs better. This way, you’ll be able to further iterate on successful campaigns instead of focusing on under-performing ones.
With all that being said, there is no clear-cut strategy for designing an email newsletter. Be prudent, do your own research and figure out what your audience will best respond to.