Digital PR is similar to traditional PR in many ways – digital marketing professionals create and share valuable content and work towards getting content developed and published by influential people in the media. The main difference – digital PR involves new forms of media such as social media, websites, blogs, podcasts and online directories, rather than more traditional forms of media like print and television.
Developing and implementing a digital PR strategy can offer your business many benefits, the most important being increased search engine rankings and traffic, increased brand awareness and recognition and ultimately improved sales.
There are various strategies that can be used as part of a digital PR campaign. Many PR professionals focus on creating newsworthy press releases and quality content, as well as building relationships with journalists, bloggers and social media influencers, as a way to build backlinks and establish share-worthy content online.
Offline events, such as new product releases, and guest posts and appearances on podcasts and YouTube channels, are also often used as a way to gain backlinks and attention online.
Most importantly, a successful digital PR strategy employs measurables in order to establish how well a strategy is performing. This way the strategy can be tweaked to help make improvements in the future.
Now that you’re familiar with digital PR and some strategies for developing a successful PR campaign, it’s time to get creative! Start sharing your brand voice online, creating intriguing, quality content and reaching out to influencers in your industry.