A digital launch is a comprehensive digital marketing strategy designed to introduce a business, new product, service or project to online audiences.
A digital launch is a unique opportunity to orchestrate your brand’s message in a comprehensive and impactful way. For many brands and businesses, the days and weeks following a digital launch can have a great impact on the overall success of their business venture. In fact, some brands even report that a digital launch day is their best day of sales!
The comprehensive digital marketing strategy that accompanies most digital launches can include website launches, email marketing, social media and blog post content, online ads and other digital marketing tools and tactics. If done correctly, a digital launch campaign can generate a significant amount of online buzz, leading to greater brand awareness and ultimately direct sales or profits.