One distinct advantage of the CPC or Cost-per-Click Model is the increased likelihood of your ad driving direct sales, often at a lower price point.
The CPC model is based on the number of clicks your ad receives, not the number of views or impressions. This means that a significant number of people can view your ad, increasing your overall brand visibility, without you being charged additional ad costs from your provider.
This type of model is valuable for brands looking to increase direct sales, often through an online e-commerce platform or marketplace.
We suggest using CPC pricing models for campaigns that look to increase awareness and drive engagement, whether that’s through visits to your website or direct sales.
This pricing model is particularly beneficial for online retailers and independent businesses who rely heavily on direct sales, especially if products are at a low price point, low enough to encourage impulse buying. Think clothing, food, entertainment and other consumer goods.