When your entire team can see the work that needs to be done, it is easier to take action and iterate projects. Having a defined and efficient workflow that all team members reference wil
When working through projects and deliverables, it is important to understand what measures success for your business or organization. For content creators, important metrics could include social media followers and engagement, website visits and conversion rates.
This is valuable information to understand in order to track and identify your content’s successes and challenges. This performance data should guide your content marketing road map and subsequent Agile processes.
Using this feedback data is a process of actively listening and interacting with your customers. Adapting your content to fit customer preferences is an excellent way to put Agile content marketing to use for your business. Working collaboratively with internal teams, such as sales and customer service teams, can help to signal the successful and less than successful elements of your content marketing strategy.
Without an Agile streamlined workflow process, this type of integrated feedback can be difficult to manage and take advantage of opportunities.
liver on projects. Workflows should include the status of each project or task, activities to be completed and progress update. A streamlined workflow plan is critical to track and collaborate on projects in order to deliver content quickly and effectively.