As we discussed above, guerrilla marketing receives its name from its similarities to guerrilla warfare. Guerrilla warfare possesses tactics such as ambushes, raids, elements of surprise and shock tactics designed to frighten an enemy into complacency.
In the marketing sense, it’s not as graphic or violent. Instead, guerrilla marketing is designed to be highly strategic, imaginative and ultimately strives to take the customer by surprise. Essentially, guerrilla marketing’s primary goal is to create an impression and generate buzz – whether that takes place on social media, online, on traditional media or through person-to-person conversation.
As such, the mark of a successful guerilla marketing campaign is a conversation that connects consumers, builds brand awareness and leaves a memorable impression.
Guerrilla marketing is meant to shake-up traditional marketing strategies and ideas. With these tactics at the heart of its design, a few specific campaign strategies are considered sub-forms of guerilla marketing ideas.
Some general guerilla marketing strategies include: