You’ve got Google Documents open on your desktop, a cup of coffee in hand and your favourite background music playing. It’s time to create. Your fingers lay on the keyboard, but nothing comes to mind. A few words get typed and deleted immediately, as the room fills with the sound of crickets. I can almost hear your brain flat-lining from here.
Creating successful content requires creativity and inspiration. The problem is sometimes the juices aren’t flowing, and we’re stuck in neutral.
We tend to look at writing and content creation as an art that requires ingenuity at every step. Being unique is important, but building a basis and using concepts from existing channels push us in the right direction. Don’t worry about reinventing the wheel, understanding its principles is all you need.
I’ll be exploring the different avenues for content inspiration that will help you come up with new content ideas. Depending on your field, some may seem more applicable than others. I suggest going through each, as creativity often comes from combining more than one abstract idea.
Blueprints for the wheel are everywhere; you need to know where to look.
Here’s what we’ll cover, listed below.