• Marketing

Customer loyalty programs help businesses achieve the ultimate goal of procuring and maintaining a large group of loyal and returning customers who endorse their products and brand. Customer loyalty programs are therefore commonly used as a way to entice consumers to become returning customers and brand advocates. In fact, it’s much easier and more cost […]

Community marketing is one of the best ways and lowest cost ways to generate buzz around your brand. Here’s what it’s all about.

A sales funnel is a marketing term that’s used to describe the journey a customer takes before purchasing a product. Here’s how to use it up your sales.

What kind of crisis marketing are you doing to address the current pandemic? Communication is imperative during disaster. Here’s why.

In response to the coronavirus pandemic, merchants are forced to re-evaluate the way they do business. The ability to quickly pivot and sell while managing cost is especially important at a time of economic pressure and uncertainty.  Advesa Digital recently launched a campaign showcasing the ways in which eCommerce can help small to medium sized […]

Think corporate social responsibility is another short-lived fad? The social responsibility of a corporation and corporate responsibility to both social and environmental problems is a major driving force in business. Consumers these days are very selective when it comes to which companies they choose to support and the brands that they stay loyal to.  In […]

Thinking of hosting a digital launch for a new product? In today’s digital age, most entrepreneurs understand the importance of launching a new business, product, service or project in the social media and online spaces. This process, called a digital launch, is a critical first step in establishing your reputation and presence online. A digital […]

When it comes to online advertising and ad campaigns, CPM vs CPC is one of the many options you need to consider. Find out why in this writeup.

A white paper is a piece of content that uses research to address a problem or challenge in a particular industry. Find out how to use one to up your brand!