Don’t be misled, “The Ruler” doesn’t rule over its audience; it rules over its industry. As industry leaders, “The Ruler” doesn’t just have high standards, they’re the ones that set the standard. As emulators of quality of the highest caliber, “The Ruler” maintains mastery over their domain and serves as a role model for newcomers to the scene.
Brands that emulate this personality promise power, prestige and prosperity. These brands dominate the industry that they rule over, and they’re able to bestow to their audience that same feeling of authority and status. Whilst their audience may be predominantly consumed by image, status and their reputation, “The Ruler” remains aloof. Their ability to unceasingly perpetuate their authoritative image through their time-tested products and services protects their grip on power. That being said, they remain respectful and professional towards their audience and still aim to empower them.
Brands with this personality tend to offer luxury products and services. Primarily focusing on products for conspicuous consumption, “The ruler” helps their audience exude power, feel important project confidence. It’s lonely at the top, but with “The Ruler’s” help, it doesn’t have to be difficult.