In short, rebranding is the redevelopment of an existing company’s entire brand, including (but limited to) name, logo, brand style, digital marketing campaigns, and website.
For complete branding overhauls, the entire scope of a business or organization is redesigned to look, feel, and sound entirely new and unique. However, it is important to note that rebranding is not limited to strictly marketing or a new logo – often a rebrand is an opportunity for a business to re-envision its company culture, products, or manufacturing, and staffing processes.
A complete rebrand often takes many months/years and can be extremely costly.
However, an entire brand redesign is not the only option for business owners. Many companies choose a form of “rebrand lite,” where certain elements of the brand stay the same while changing or improving other elements.
For example, a company may redesign its website and logo while keeping the original company name, brand voice, and content style. A rebrand can be entirely customized for the needs of your business and price range.
Oftentimes, a small project might include refreshed design elements such as a rebranded logo, different brand colours and possibly different fonts and typefaces to be used in official company messaging.