A clear and consistent brand personality is an important element that every business should focus on developing. Consumers are more easily able to identify with brands that they see as having some sort of human-like qualities and are drawn to brands with personalities that mirror their own.
By establishing a set of personality traits that you’d like your brand to embody, you can begin to focus on establishing these traits in your copy, advertising, product and service development and even company policies.
Most brands fall into one of five personality types, as established by Jennifer Aaker. These include:
- Sincerity
- Excitement
- Competence
- Sophistication
- Ruggedness
Your brand may embody more than one of these dimensions. Regardless, it’s important to develop a clear personality and to be consistent in portraying it.
Make sure that the personality you select stands out from your competitors and that it is in line with your mission statement, makes sense for your business and aligns with the personalities of your target audience. By doing so, you will ensure that you can mirror the values and morals of your target market, allowing them to identify with your brand.
Think your brand personality is outdated? Not connecting with your audience? Unsure of where to start?
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Through experience and innovation, we discover niches within industries and apply proven methods to help small to medium sized businesses craft their own brand, build a website, and sell online.
Get started on your free 30 minute consultation today at https://advesa.com/