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“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride   Have you ever come out of a meeting with an international client that resulted in a lost opportunity because of something you said?  When it comes to transacting business globally, having command […]

June 28, 2019

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Use the right paid media channels and promote your content in ways never before. Ask any experienced marketer today about what paid media channels are available and it’s likely they’ll forget to mention a few. The reason is that paid media isn’t as straightforward as when TV dominated. New platforms and technologies are changing the […]

June 25, 2019

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Welcome to the Advesa Spotlight series. We feature the talented individuals working hard behind the scenes at Advesa Digital. We highlight their stories, insights and tips insight and tips so that you can thrive in today’s competitive environment.   April of 2019, meant one thing for developers — React Amsterdam, a 3-day conference on all […]

May 29, 2019

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Welcome to the Advesa Spotlight series. We feature the talented individuals working hard behind the scenes at Advesa Digital. We highlight their stories, insights and tips so that you can better thrive in today’s competitive environment.   Cloud computing: technologists and analysts are calling it the most impactful technology of our time. It encourages collaboration. […]

May 18, 2019

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Creating content that’s practical and of utility, is content that’s shareable and lasting. …no ifs, buts, ands or maybes. And when you create content that lasts, you develop relevant and industry expertise that not only audiences recognize you for, but search engines as well. Got it? Good. …wait a second…don’t believe us? You see, this […]

May 7, 2019

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Have you, like so many of us, hit a brick wall in trying to create content that converts? We get it. Sometimes it seems like you’ve tried every strategy in the marketing playbook, yet at best, results are mediocre, while at worst, you’re efforts have been a complete waste of marketing spend.  If this is […]

April 18, 2019

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If you’re on a one-way mission to grow your brand in the digital age, you better use the right slang. Why? Because without it, how will search engines, the digital gatekeepers of information, deliver your website to searchers who are looking for products and services at that critical time of need? For the right slang, […]

April 10, 2019

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We get it. Writing goals down seems like a lot of effort; why write when you can think, internalize… and then execute? Sure, writing goals can be a lot more time consuming, not to mention requiring a level of savviness with the pen. But what if we told you that doing so can help you […]

April 5, 2019

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If your role involves any hint of communicating to co-workers on a wide scale, then, you’ve likely come across the issue of how to create an email that actually gets read. And likely, you’ve also failed. Once. Twice. And so forth. (sorry for the reminder) You might have also sent an email to a co-worker […]

April 1, 2019

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