INSIGHTS

The Caregiver is one of 12 ubiquitous brand personalities that make up many of the brands that we know and love today. Here’s what it’s all about.

Have a million dollar idea but wondering why people aren’t flocking to your stores? The problem may just lie with your branding services.

This is a series on brand personality examples.  Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business.  The Lover Archetype Sensual, desirable and sought after, you’re the prima donna of your industry; Lady Godiva of your market and Helen of Troy to your audience. You […]

Brand personality traits can be summarized into 12 overarching archetypes. Here are 12 brand personality examples to inspire your brand spur action.

Wonder how top brands stand out from the rest? The secret lies in having an impactful brand personality. Here’s what they are and how you can make your own.

Think it’s time for a business refresh? Here’s what a rebrand is and the 5 signs it’s time to refresh your company’s brand messsaging system.

The oxford comma’s usefulness is still being debated in academic and literary circles, but one can’t undermine its ubiquity. Here’s why it’s so important.

Work from home jobs are becoming more and more common these days, with companies in all industries recognizing the benefits to them and their employees. Increased productivity and flexibility are two of the most enticing benefits however, it’s not always easy to stay focused and on task. While each individual will have their own tactics […]

Does everyday seem like a climb? Lose meaning behind your work? You might be sufferign from burnout. Here’s 10 ways to get your health back on track