INSIGHTS

Have you, like so many of us, hit a brick wall in trying to create content that converts? We get it. Sometimes it seems like you’ve tried every strategy in the marketing playbook, yet at best, results are mediocre, while at worst, you’re efforts have been a complete waste of marketing spend.  If this is […]

We get it. Writing goals down seems like a lot of effort; why write when you can think, internalize… and then execute? Sure, writing goals can be a lot more time consuming, not to mention requiring a level of savviness with the pen. But what if we told you that doing so can help you […]

Have you ever wondered how your company’s senior executives rose to the top echelons or how a job offer just slipped away from your grasp? In both instances, a 30-60-90 day plan might have helped you enormously. With such a plan you become able to navigate a constantly shifting work environment, get hired, or even […]

When we mention “scrum sprints”, we’re not referring to rugby. Instead, we’re referring to a feature that belongs to Scrum, a project management framework, that many teams use for being more iterative and collaborative while staying efficient. For years, Scrum’s been championed for helping the modern business build flexible work environments that are more tuned […]

If your in digital marketing or if your business has an online presence of any scale, the data privacy events that are carrying on to the present day should be a wake up call. There’s, of course, Facebook who closed out 2018 with YET another privacy scandal, this time around involving the collection of private […]

Have you ever wondered how to become an Amazon affiliate? Like so many of us during work, you’ve likely taken a time-out to explore your favourite blogging website, only to discover that more than you’d like you’re browsing is interrupted by ads and banners. What’s more, all the ads and banners are displaying goods and […]

Remember that old saying, “the sky is the limit”? Well, I’m pretty sure whoever came up with the phrase, was referring specifically to Kylie Jenner. The mere 21-year-old, youngest of the media obsessed Kardashian family, is worth over 900 million at the time of this writing and is expected to fly by the 1-bilion-dollar threshold, […]

https://www.youtube.com/watch?v=1EQij4iJBqo Consider the following scenario. You’ve just come up with a revolutionary business idea that would turn the apparel industry on the side of its head. Lucky you. With your large network of savvy entrepreneurial friends, you pitch. Not only do they like it, they’re convinced and want in. Suddenly, you have resources at your […]

This post is all about your audience, your target market, your existing and prospective clients – and how they experience your website and app. In other words, it’s about the individuals and groups you seek to connect with, and whether your platform fosters that connection. Well, does it? Does your platform foster that connection? That […]