Having literary know-how matters in business. Whether you fancy yourself as the next Stephen King or not, you’re going to have to develop grammar skills to tell a compelling story. Why do you think presidents employ speechwriters and press officials to help sway the masses? To achieve this end, of course, you’re going to need […]
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Have you ever come out of a meeting with an international client that resulted in a lost opportunity because of something you said? When it comes to transacting business globally, having command […]
Have you, like so many of us, hit a brick wall in trying to create content that converts? We get it. Sometimes it seems like you’ve tried every strategy in the marketing playbook, yet at best, results are mediocre, while at worst, you’re efforts have been a complete waste of marketing spend. If this is […]
We get it. Writing goals down seems like a lot of effort; why write when you can think, internalize… and then execute? Sure, writing goals can be a lot more time consuming, not to mention requiring a level of savviness with the pen. But what if we told you that doing so can help you […]
If your role involves any hint of communicating to co-workers on a wide scale, then, you’ve likely come across the issue of how to create an email that actually gets read. And likely, you’ve also failed. Once. Twice. And so forth. (sorry for the reminder) You might have also sent an email to a co-worker […]
Have you ever wondered how senior execs rose to the top echelons at your company? Or rather, how a job offer just slipped away from your grasp? In both instances, a 30-60-90 day plan, or a lack thereof, might be the reason. With such a plan you’re likely to either navigate a constantly shifting work […]
When we mention “scrum sprints”, we’re not referring to rugby. Instead, we’re referring to a feature that belongs to Scrum, a project management framework, that many teams use for being more iterative and collaborative while staying efficient. For years, Scrum’s been championed for helping the modern business build flexible work environments that are more tuned […]
How is it that some brands stay with you forever? Perhaps you saw that commercial only once, way back in 1984, but you can still clearly remember the brand story, the brazen heroine charging up the aisle amid a sea of drones and launching her sledgehammer at big brother, or ‘Big Blue’, as it were. […]
If you’d like to protect both you and your customers from any privacy issues, then knowing how to write a privacy policy is vitally important for your online business. Setting up a privacy policy can be complex, so it’s important to take things slow and start with the most critical steps. What is […]
If your in digital marketing or if your business has an online presence of any scale, the data privacy events that are carrying on to the present day should be a wake up call. There’s, of course, Facebook who closed out 2018 with YET another privacy scandal, this time around involving the collection of private […]
