Where industry wizards, creatives, and other experts share their best advice and research on modern marketing, design and more.
This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Ruler Archetype Don’t be misled, “The Ruler” doesn’t rule over its audience; it rules over its industry. As industry leaders, “The Ruler” doesn’t just have high standards, […]
Posted September 18, 2020September 18, 2020 | Design | by Vincent Lee
Posted 03/5/20 by Terry Say
Posted 02/3/20 by Thea Christie
This is a series on brand personality examples. Learn more about brand personality and the 12 brand personality examples to understand their importance and ubiquity in business. The Hero Archetype Leading the charge to triumph over adversary, “The Hero” affects change and inspires growth, even if that involves sacrifice. “The Hero” knows right from wrong […]
Posted 09/17/20 by Vincent Lee
Omnichannel marketing hasn’t fallen out of vogue. If anything, it’s more prevalent than ever. Learn how to target customers on all channels with this guide.
Posted 09/11/20 by Editorial Team
The Explorer is one of 12 ubiquitous brand personalities that make up many of the brands that we know and love today. Here’s what it’s all about.
Posted 09/4/20 by Vincent Lee
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Have an online store? Want to measure your progress? Here are some Ecommerce KPIs that you need to know to ensure its success.
Posted September 3, 2020September 22, 2020 | Marketing | by Editorial Team
Online communities are a great way to connect with your current and potential customers. These online communities are being used more and more by brands as a way to grow their customer base, increase sales, build relationships with consumers and even to aid with innovation and customer support. Online communities have typically been common among […]
Posted 08/28/20 by Vincent Lee
Want to learn how to sell on Instagram? More than 2 million businesses use the app as a sales platform. Don’t fall behind on your digital sales. Here’s how.
Posted 08/20/20 by Editorial Team
Retail stores have their place, but it’s eCommerce websites that are starting to take over. Here’s why you need an eCommerce site to grow your business.
Posted 08/19/20 by Vincent Lee